About sharing media captionNomasonto Mnisi says her skin colour is "a self-esteem issue" South Africa is marketed to the world as Mandela's rainbow nation, where everyone is proud of their race and heritage. But for some black South Africans there is such a thing as being too black. A recent study by the University of Cape Town suggests that one woman in three in South Africa bleaches her skin. The reasons for this are as varied as the cultures in this country but most people say they use skin-lighteners because they want "white skin". Local musician Nomasonto "Mshoza" Mnisi, now several shades lighter, says her new skin makes her feel more beautiful and confident. She has been widely criticised in the local media and social networking sites for her appearance but the year-old says skin-bleaching is a personal choice, no different from breast implants or a having nose job.
In many seeoing of Africa and Asia, lighter-skinned woman are considered more beautiful, are believed to be more successful and more likely to find marriage. Walking through this community is like walking through a mini-Africa: you can find someone from any part of the continent here.
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I notice that many of the women have uncharacteristically light skin faces while the rest of their bodies are darker. He says over the past six years there has been a ificant increase in the of skin lighteners flooding local markets, some of them legal and some illegal.
More on this story. Each injection lasts for six months.
Congolese hair stylist Jackson Marcelle says he has been using special injections to bleach his skin for the past 10 years. A recent study by the University beautifu, Cape Town suggests that one woman in three in South Africa bleaches her skin.
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Until this changes, no amount of official bans or public information campaigns will stop people risking serious damage to their health in the pursuit of what they think is beauty. Costly beauty Ms Mnisi says she does not understand the criticism about her new appearance. People treat me better now because I look like I'm white," he adds. brownn
I'm a township girl, I've just changed the way I look on the outside," she says. The reasons for this are as varied as the cultures in this country but most people soin they use skin-lighteners because they want "white skin". But it is easy to see creams and lotions containing the chemical on the stalls here.
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This is what prompted their research. The origin of this belief in Africa is not clear, but researchers have linked it to Africa's colonial history where white skin was the epitome of beauty. The dangers associated with the use of some of these creams include blood cancers such as leukaemia and cancers of the liver and kidneys, as well as a severe skin condition called ochronosis, a form of hyper-pigmentation which causes the skin to turn a dark purple shade, according to senior researcher at the University of Cape Town, Dr Lester Davids.
I don't like black skin," he tells me. In a bustling African market in the centre of Yeoville in Johannesburg, it is skin lighteners galore. We need to do more to educate people about these dangerous products," says Dr Davids.
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Over the past couple of years Ms Mnisi has had several treatments. But skin-lightening is not just a fascination and obsession of women. About sharing media captionNomasonto Mnisi says her skin colour is "a self-esteem issue" South Africa is marketed to the world as Mandela's rainbow nation, where everyone is proud of their race and heritage.
Entrenched in the minds of many Africans from a young age is the adage "if it's white, it's all right", a belief that has chipped away at the self-esteem of millions.
I wanted to see what it would be like to be white beauitful I'm happy," she says candidly. While skin-lightening creams have been used by some South Africans for many years, they have become more common recently with the influx of people from countries such as Nigeria and Democratic Sseeking of Congo, where they are even more widespread. Some even have scabby burns on their cheeks from the harmful chemicals used to strip the skin of pigmentation.
Black people are seen as dangerous; that's why I don't like being black.
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She has been widely criticised in the local media and social networking sites for her appearance but the year-old says skin-bleaching is a personal choice, no different from breast implants or a having nose job. Psychologists say there are also underlying reasons why people bleach their skin - but low self-esteem and, to some degree self-hate, are a common thread. Some have also suggested that people from "brown nations" around the world tended to look down upon dark-skinned people.
Unlike many in the country, she uses high-end products which are believed to be safer than the creams sold on the black market but they are by no means risk-free, doctors say. Some creams contain harmful steroids and others mercury. I'm not white inside, I'm not really fluent in English, I have black. Local dermatologists say they are seeing more and more patients whose skin has been damaged by years of bleaching - most of the time irreversibly.
There is very little we can do to reverse the damage and yet people are still in denial about the side-effects of these products," says Dr Noora Moti-Joosub.
Beautiful brown skin seeking
Local musician Nomasonto "Mshoza" Mnisi, now several shades lighter, says her new skin makes her feel more beautiful and confident. They don't want to speak openly about why they bleach their skin, or even brwon their pictures taken. But for some black South Africans there is such a thing as being too black.